CRM Marketing Specialist H/F

Job Description

Within the Marketing & Communication Department, reporting to the Head of CRM & Loyalty Marketing, your mission is to define the CRM strategy, implement it, and manage CRM projects.

Your main tasks include:

• Deploy the CRM strategy: define, monitor, and comply with the contact plan (emails, SMS, push notifications, paper mail)

• Implement CRM campaigns based on customer segments: define channels and messages, create campaigns, coordinate with internal and external stakeholders

• Coordinate with various internal departments (Data Science & Analytics, Product Managers, Compliance, Legal, Customer Service, etc.) and external vendors to optimize the contact plan and validate content

• Monitor the communication validation process

• Conduct A/B tests to optimize communication campaign performance

• Track and analyze CRM performance reports to identify areas for optimization

• Manage CRM projects: set triggers based on the customer lifecycle, implement transactional messages, define segmentations, personalize communications, monitor customer satisfaction with ratings on Apple / Google / Trustpilot, improve existing processes, etc.

• Stay updated on CRM tools, practices, and communications

Joining BforBank you will find:

• An ambitious digital and cultural transformation project on a European scale, a field of innovation and open-mindedness

• An organization offering a wide range of training opportunities throughout the year, encouraging exchange with other brands in the Group

• A cross-functional Corporate Social Responsibility (CSR) team continuously evolving BforBank's actions towards a more responsible bank

• An Agile working environment, promoting collaboration and autonomy while working with a diverse group of peers

Additionally:

• 2 to 5 days of flexible telework per week, up to 104 days per year (operating costs covered)
• 25 days off + 15 RTT days
• 80% of company health insurance costs covered
• Collaborator benefits from Crédit Agricole: preferential rates and fees
• 60% reimbursement of transportation expenses
• Shower facilities for sports enthusiasts and advantageous rates at a nearby gym
• Unlimited access to United Heroes, a mobile sports and well-being application

The position is based in La Défense.

BforBank is committed to equal opportunities for candidates as we believe in the richness brought by diversity.