Marketing Manager - Digital & Offline Marketing for a Global Brand
Marketing Manager - Digital & Offline Marketing for a Global Brand
Location: Remote or on-site in HanauWorking Hours: Full-time
Backyard Design is the world's leading manufacturer of personalized motorcycle decals. With our unique online configurator, we enable riders to personalize their motorcycles with customized designs. In addition to Offroad Bikes, we are currently expanding into Street Motorcycles and Car Decals (Backyard Car).
Our main markets are USA, Australia, Germany, England, and France, with additional active markets in Europe and worldwide. To further develop our brand in these regions, we are looking for a Marketing Manager to manage and optimize all marketing activities - online and offline.
Your Responsibilities:
- Performance Marketing & digital advertising: Creating and optimizing campaigns on Google Ads, Meta, TikTok & other platforms, tailored to key markets
- Social Media & Content Marketing: Managing channels, community management, and collaborating closely with creative teams for high-quality content
- Newsletter & Email Marketing: Planning and implementing targeted campaigns for customer retention and lead generation in relevant countries
- Offline Marketing & Events: Brand building through sponsoring, collaborations, and promotions at international racing events in our main markets
- Market Analysis & Optimization: Performance tracking of all campaigns and deriving measures for improvement
- Coordination of external partners: Collaboration with agencies, freelancers, and international distributors
Your Qualifications:
- Minimum 3 years of experience in digital marketing, ideally focusing on performance marketing, social media, or email marketing
- Experience with Google Ads, Meta Business Suite, analytics tools, and CRM systems
- Creativity, hands-on mentality, and a good sense of the motorbike and car scene
- Experience in international campaigns, preferably for USA, Australia, Germany, or France
- Independent and structured way of working
What We Offer:
- Autonomy & creative freedom in a growing, international company
- Flat hierarchies and quick decision-making
- The opportunity to actively shape a strong brand
- Flexible working hours and remote options
Are you interested in shaping the future of Backyard Design in key markets? Apply now!
Job Type: Full-time
Salary: €35,000.00 - €75,000.00 per year
Location: Partly remote in 63457 Hanau
Expected Start Date: 01-05-2025